This project was made for the prestigious D&AD New Blood Awards, following a creative brief set by Airbnb. Airbnb required to empower its existing community to grow around the concept of 'belonging everywhere' by translating this into a campaign.

The concept of a video about a real journey of two friends using Airbnb was developed in order to potray the experience of Airbnb in an authentic way. I wanted to create something that was imperfect but genuine, something that would feel as it is, real, not just an ad. 

To push the storytelling's outcomes and strength, I designed a project-dedicated website to allow users to follow the footsteps of our journey, while immersing into the brand's philosophy and feel. The interactive elements such as gifs, animations, one page scroll effects aim to engage to user to a higher level of discovery. Enjoy!

Thank you to all the hosts, real and occasional, who made this possible, and thank you Chiara Bini for being my camera assistant, editor assistant and irreplaceable actress (without you it wouldn't have been the same, as usual).

Screenshots from the microsite  http://youmeairbnb.businesscatalyst.com

Screenshots from the microsite http://youmeairbnb.businesscatalyst.com

Research and development 

Research and development